01
Etsy SEO
- Keyword research using search volume and competition data
- Titles, all 13 tags and attributes written for ranking
- Category, variations and shop section structure
Etsy Marketing
Get found on Etsy, then get chosen.
Etsy is a search engine first and a marketplace second. Beautiful products buried on page nine sell nothing. We combine deep keyword research, listing structure, thumbnail strategy and careful Etsy Ads management so your shop ranks for the searches buyers actually make, wins the click and converts. We also protect what makes your shop special, so growth never feels generic.
- +348%
- Average organic traffic lift
- 3.1x
- Average Etsy Ads ROAS
- 72%
- Shops reaching Star Seller
Sound familiar?
The problems we solve every week
If any of these describe your etsy marketing business right now, you are exactly who we built this programme for.
- Your listings get views but very few favourites or sales
- You are not sure which keywords and tags to use
- Etsy Ads spend money without clear returns
- Your thumbnails blend in with every other shop
- Sales spike in Q4 then disappear for months
- Reviews are slow and repeat buyers are rare
What we handle
Everything inside Etsy Marketing
One team owns the whole growth system, so research, creative, ads and retention all pull in the same direction.
02
Listing conversion
- Thumbnail direction designed to win the click
- Photo order, video and description rewrites
- Pricing, free shipping thresholds and personalisation
03
Etsy Ads and Offsite Ads
- Listing level ad budgets based on real profitability
- Weekly pruning of listings that waste spend
- Offsite Ads strategy so fees work in your favour
04
Shop health and loyalty
- Star Seller tracking: messages, shipping and reviews
- Review request and thank you note systems
- Coupons, abandoned cart and favourite offers
Platforms and tools we use
- Etsy
- Etsy Ads
- Offsite Ads
- eRank
- Marmalead
- EverBee
- Canva
- Shopify
Etsy Marketing roadmap
Your first 30, 60 and 90 days with us
Every phase has clear deliverables and KPIs, reviewed with you at the end of each stage.
30days
Day 1 to 30Research and rebuild
We find the searches your buyers make and rebuild your best listings around them.
- Full shop and competitor audit
- Keyword map for every listing
- Top 20 listings rewritten and retagged
- New thumbnail direction for best sellers
60days
Day 31 to 60Rank and refine
Rankings start climbing, so we push ads behind the listings that convert.
- Remaining listings optimised in batches
- Etsy Ads restructured around profitable listings
- Review and repeat buyer system live
- Seasonal keywords added ahead of demand
90days
Day 61 to 90Expand the shop
With a stable ranking base, we grow through new listings and new channels.
- New listing roadmap based on search gaps
- Pinterest traffic driving to top listings
- Shopify or email list for repeat customers
- Holiday and Q4 listing calendar
Client result
A jewellery shop that finally got found.
+348%Organic traffic in 60 days
Beautiful products buried on page nine of Etsy search, with thumbnails that nobody clicked.
- Keyword research and rewrites across 140 listings
- New thumbnail direction for every best seller
- Etsy Ads limited to profitable listings only
FAQ
Etsy Marketing questions
Still unsure? Book a free audit and ask us anything. No pressure and no hard sell.
Will changing my listings hurt my current rankings?
We update in controlled batches and never touch your top sellers without a plan. Listings with strong history are refined carefully so you keep the momentum you already have.
Do I have to run Etsy Ads?
No. Many shops grow on organic search alone. When ads make sense we start small and only scale listings that return a profit after Etsy fees.
Do you work with print on demand Etsy shops?
Yes. A large share of our Etsy clients sell print on demand products. See our Print on Demand service for how we handle design volume and production.
Explore other programmes
- Dropshipping GrowthTurn a generic store into a profitable brand with validated products, stronger offers and ads that scale.
- Print on DemandLaunch and scale POD brands with niche research, design systems that sell and production partners that deliver.
- Handmade BrandsBuild a brand people fall for, with a clear story, a beautiful store and an acquisition engine behind your craft.
Free store audit
Ready to see what the next 90 days could look like?
Book a free audit. We will review your store or shop, show you the biggest opportunities and hand you a 30, 60 and 90 day plan. It is yours to keep either way.
Book my free audit