01
Brand and positioning
- Brand story, voice and visual direction
- Pricing strategy that values your time
- Product line and collection planning
Handmade Brands
Your craft deserves a brand to match.
Handmade businesses usually have the hardest part solved: a product people love. What is missing is the story, the storefront and the systems to reach new customers without the maker burning out. We build the brand and growth engine around your craft so you can spend more time making.
- 34%
- Revenue from email flows
- +1.7k%
- Best client sales growth
- 58%
- Average repeat customer rate
Sound familiar?
The problems we solve every week
If any of these describe your handmade brands business right now, you are exactly who we built this programme for.
- Sales depend on local markets and word of mouth
- Your story is strong but your website does not show it
- Instagram takes hours and brings few sales
- You have no email list or repeat customer system
- Pricing barely covers your time and materials
- Wholesale feels like a mystery
What we handle
Everything inside Handmade Brands
One team owns the whole growth system, so research, creative, ads and retention all pull in the same direction.
02
Store design and launch
- Shopify store designed around your craft
- Product photography direction
- About, process and care pages that build trust
03
Customer acquisition
- Influencer seeding and UGC partnerships
- Meta and Pinterest campaigns
- Gift guide and press outreach
04
Retention and wholesale
- Klaviyo flows and launch campaigns
- Loyalty and refill programmes
- Wholesale line sheets and stockist outreach
Platforms and tools we use
- Shopify
- Etsy
- Klaviyo
- Meta Ads
- Faire
- GA4
Handmade Brands roadmap
Your first 30, 60 and 90 days with us
Every phase has clear deliverables and KPIs, reviewed with you at the end of each stage.
30days
Day 1 to 30Foundation
We fix what is leaking money and set up the tracking that every later decision depends on.
- Full audit of store, listings, ads and analytics
- Conversion tracking and attribution set up correctly
- Quick wins shipped on your highest traffic pages
- First test campaigns live with clear KPIs
60days
Day 31 to 60Momentum
With clean data in hand we double down on what works and cut what does not.
- Winning creatives and products get more budget
- A/B tests on offers, pages and pricing
- Email and SMS flows built and switched on
- SEO and listing improvements start compounding
90days
Day 61 to 90Scale
Profitable channels are scaled, new ones are opened and the next quarter is mapped out.
- Budgets scaled on proven, profitable campaigns
- New channels and marketplaces tested
- Retention and repeat purchase programs running
- Quarterly roadmap and seasonal plan delivered
Client result
An artisan candle maker turned direct to consumer brand.
+1.7k%Sales growth in 90 days
Strong craft but no brand story, no email list and sales relying on weekend markets.
- Built a Shopify store and brand identity
- Ran influencer seeding and UGC campaigns
- Launched Klaviyo flows now driving 34% of revenue
FAQ
Handmade Brands questions
Still unsure? Book a free audit and ask us anything. No pressure and no hard sell.
I already sell on Etsy. Do I need a website?
Not always. We often grow Etsy first, then add a Shopify store once you have a loyal audience, so you keep more margin and own your customer list.
Can you help with wholesale?
Yes. We build line sheets, wholesale pricing and outreach to stockists and platforms like Faire.
Will growth mean I cannot keep up with orders?
We plan growth around your capacity. That includes pricing, pre orders and production planning so scaling never compromises quality.
Explore other programmes
- Dropshipping GrowthTurn a generic store into a profitable brand with validated products, stronger offers and ads that scale.
- Etsy MarketingRank higher in Etsy search, win more clicks and turn browsers into loyal buyers with optimised listings and Etsy Ads.
- Print on DemandLaunch and scale POD brands with niche research, design systems that sell and production partners that deliver.
Free store audit
Ready to see what the next 90 days could look like?
Book a free audit. We will review your store or shop, show you the biggest opportunities and hand you a 30, 60 and 90 day plan. It is yours to keep either way.
Book my free audit